There are several ways to achieve this. One possibility is to overwrite the conditional jump with either JMP or NOP instruction to force the execution into the desired path.
The next trick is to simply change the instruction pointer. The below example demonstrates to increment the instruction pointer by 2 in Windbg.
Another idea involves to see what are the conditions of taking or not taking the conditional jump. Knowing the conditions you can change the register or data at the right memory location to influence the execution flow.
My favorite is to change the x86 flags when the instruction pointer points to the conditional jump. Below is how to set the zero flag in Windbg.
To see more info about flags check out msdn or Windbg's help.